29 - 11 - 2017
Rijk Zwaan launch a subsidiary in Vietnam
On 1st January 2018 Rijk Zwaan Vietnam LLC will take over the sales activities from the current exclusive Vietnam Rijk Zwaan distributor. With the establishment of this new sales subsidiary, Dutch-based breeding company Rijk Zwaan expects to reach a stronger market position in the region.
Continue to build and develop
Rijk Zwaan has been active in Vietnam for more than 8 years. Thanks to the efforts of its local distributor, Rijk Zwaan is already a very well known brand in the protected cultivation sector, and has grown to being market leader in red and yellow Sweet Pepper as well as gherkin and with a strong position in several other crops, such as snack cucumber, indoor tomato, hydroponic lettuce and melon. Rijk Zwaan Vietnam will further build on these foundations and use the structure and systems of parent company Rijk Zwaan to realize the next phase of growth.
Agronomists from Rijk Zwaan Export are bringing their experiences of Vietnam horticulture market to our newly established subsidiary. Part of our team, based in our Ho Chi Minh City head office, will handle customer service, logistic and finance. Other colleagues will be on the ground in Lam Dong region, Red River Delta and a Mekong region to follow-up our customers and further develop Vietnam vegetable supply chain. We will be looking for more vegetable passionate people to join the team in coming years.
The establishment of Rijk Zwaan Vietnam will help us to offer extra opportunities for growers. Jean-Marie Rozec, country manager “Rijk Zwaan Vietnam will increase investments in product development for the country and we will be even more closely involved in variety trials around the world: this will have a positive impact on the assortment that we can offer to our Vietnamese customers and the speed in which we can introduce new varieties.”
Thanks to the international network and experience of Rijk Zwaan, the new subsidiary can also help growers with a wider range of information, such as international trends in cultivation as well as marketing. “In this way we expect to help Vietnam horticulture to higher levels.”
Rijk Zwaan Vietnam will supply seeds directly and through local dealers to customers. We are able to set-up trials and advice you for many crops such as: Lettuce, Sweet Pepper, Cucumber, Melon, Gherkin, tomato, kohlrabi, cabbage and many more. Our team is specifically experienced in greenhouse farming and able to help for set-up and management of soil-less crops as well as NFT lettuce.
The Fruit Republic and Rijk Zwaan Vietnam sent a joint letter to most current customers to inform them that from January 2018, Rijk Zwaan Vietnam will take over distribution of Rijk Zwaan seeds. In Lam Dong province, 3 seeds shops will also distribute Rijk Zwaan seeds. For more details about dealers address and our products range you can contact us by email at firstname.lastname@example.org or by phone 028 7307 3993.